Treatment
Brief 3
Print
E-Media
What
do you intend to produce? (Ideas Synopsis)
I intend be doing a full page advert for Upon Shore’s album to run in the press,
a half a page advert for the tour to be run in the press and a two page spread of a prepared interview with the
band for inclusion within a specific publication presented using the
publications presented using the publications house-style and including original
photographs for illustration and (c) e-Media where i will be creating a 3
page extract from the official website of the act. This website will supplement
the social networking websites already utilized and attempt to present a more
'professional' image for the act.
Intentions
based on research
Genre Sub-Genre
Music
Marketing Indie
Generic
Conventions (Link to the specific platforms you are working in
- indie style band name easily linked to the indie genre
- casual attire (shirt and jeans)
Audience
and how they will be targeted
The target audience for me is all fans of
good music, obviously with Upon Shore being an indie band the main target would
be fans of indie music. They will be targeted by advertisements of our indie
productions which we will ensure will tailor to their tastes.
Institution
New
Tune Records
Influences
·
Bastille
·
Mumford & sons
Typography/Layout/Navigation/Interactivity
Generic Conventions
·
Arial Font (Red, Beige, Sky Blue)
·
Upon Shore (Unique name and rolls off
the tongue easily)
Characters
Lead Singer ( ) 2 Guitarists ( ) & (
)
Settings/Locations
·
Brick wall or street environment.
Props/Costumes/Mise-en-scene
·
Two guitars for the guitarists
·
Mic and mic stand for lead singer
·
Jeans and casual shirt/top
·
Casual body language
·
smiling
Image/Lighting
(Moving Image/Still)
·
Bright lighting to set happy mood.
Use
of Sound
·
Preview of tracks on website to give fans a taster.
Editing
and Effects
·
Create a retro effect for magazine
cover to suit the Indie genre.
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